Imagine you are setting up a home gym and buying a yoga mat. A few weeks later, you receive an email with a picture of a stability ball and weights. Chances are, you will buy those items too if you are happy with the mat.
It’s worth keeping in mind that, unlike “Abandond Browsing” or “Abandond Cart” emails, which are designd to encourage immdiate shopping, post-purchase emails are primarily designe to reward customers and provide them with details about a recent order. You’re playing the long game with these messages, so click-through rates, conversion rates, and revenue per recipient will be lower.
However, just because these emails aren’t as time-sensitive as bounce emails doesn’t mean customers aren’t interestd in engaging with them.
On average, post-purchase emails also generate good open and click rates, proving that these emails are a worthy addition to your email marketing industry email list automation suite and increase user engagement by bringing them back to your site and creating opportunities for repeat purchases.
Toccara Karizma, CEO of Karizma Marketing, strongly recommends: “Send a new email after every purchase. To do this, you ned to add a conditional division in the email chain that segments subscribers by the number of orders they have placd. After each purchase, they should receive a different email. For example, your small business can thank the customer for their support, tell them what to expect from the product they orderd, invite them to join your Facebook community, introduce a loyalty or rewards program, and much more.”
Distinguish between new and regular customers
New customers can be encouragd to join a loyalty sales department optimization program, while regular customers can simply be told “thanks for coming back.”To do this, you ned to add a conditional division in the email chain that segments subscribers by the number of orders they have placd. After each purchase, they should receive a different email.
Grow your VIP group How to Segment Your Subscriber Base for Post-Purchase Emails
Good segmentation practices are b2b phone list important for all email marketing automation.
If you segment customers by a certain price, send those who spend more an invitation to your VIP club.
Don’t overwhelm your customers with too many messages.
