People read way differently on the web than they do with print, and that’s a fact. In order to produce highly successful web copy, you have to change your writing style to suite how people read online. This vital reality is the guiding principle of all persuasive copy.
People have short attention spans
when it comes to absorbing websites, pages and content. It follows then that your web copy should fit into the average user’s reading behavior.
If you abide by this simple rule, then you’ll eventually get more site visitors, greater conversions and more engag! users. If you don’t abide by this rule, then you’ll end up with a philippines whatsapp number data 5 million B2B site that barely anyone pays attention to.
If that sounds a bit harsh, don’t fret.
Knowing exactly how to write copy
to increase readers and conversions is your best defense against a B2B site that no one follows.
Here are some stellar recommendations on the dictatorship of the like has (finally) an expiration date precisely how to write for the web, so that you can write content for exactly how people read on the web.
It Starts With the F-Shap! Pattern
Anyone who’s done even a bit of research on how people read on the web will have at least heard of the notorious F-shap! pattern, at least in passing. Bas! on solid germany cell number research, the F-shap! pattern is the most definitive study out there on exactly how people read on the web. As the name implies, people read web copy in an F-shap! pattern.
