Point . : narrow down your targetthis isn’t limited to restaurants, but in order to successfully attract . Customers to any store-based business, it’s important to narrow down your target.If you think All . Customers are welcome!, your store’s Craft a Memorable Pitch for Digital Marketing concept and atmosphere will not be solidified, and it will . End up not appealing to any customer base. The term Target may sound difficult to . Define, but using the information below as a basis, think about What kind of customers .
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You want to visit. age group: s, s, s, etc.Gender: female, male, bothlifestyle and family . Structure: dual-income, raising children, single, senior, etc.Income level: high, middle, low, etc.Area: city center, suburbs, . Good access, whether why traditional retailers are trying subscription box services you have a car, etc.Psychological factors: target interests, tastes, needs, etc. Once . You have clarified the type of customer you are targeting , you will need to . Provide services and menus that are tailored to that group.For example, a family-friendly restaurant needs .
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To be considerate of families by providing children’s menus and play areas.On the other hand, . If it is a high-end restaurant for adults, it the biggest trendsetter in 2024 would be a good idea to . Consider presenting the venue in a way that caters to the needs of adults, such . As using high-quality ingredients and having an extensive wine list. Point : adapt to consumer . Needs and market trendsit is important not only to consider what type of store and . Cuisine the target demographic is looking for, but also to create a store that suits .
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The current economic situation and market. For example, with the covid- pandemic that began in . , many people who had previously eaten out temporarily refrained from doing so, while at . The same time there was an increased need for ready-made meals (purchasing bento boxes or . Prepared foods to eat at home, etc.) and eating at home (purchasing ingredients and cooking . And eating yourself).It’s probably still fresh in our memory that many restaurants have started offering . Delivery and takeout services.
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In this way, you can adapt to the times and quickly . Understand what consumers want and be able to respond to them.Even without a major event . Like the covid- pandemic, consumer tastes and trends are constantly changing, so it’s important line data to . Stay up to date on their needs by using market research and customer feedback . . To understand market trends, it is recommended that you regularly check sources such as . Trends in the food & beverage industry (ministry of economy, trade and industry) and .
