Making the color of visited links on your B2B site different helps buyers since they’ll understand their past navigation efficiently. This will make their current navigation and, hence, user experience all the better. If your buyers know what links they visited, they may do one of two things in navigation:
Stop visiting links that failed to give them the information they were looking for
Revisit links that proved helpful to them in the past
You can read more about designing links for the best user experience here.
Your Site Copy Leaves a Lot to Be Desired
We always mention the not-so-old declaration that 95% of all web design is typography… because it is.
While it sure is a sumptuous treat for your eyes to take in the latest parallax scrolling effect or enjoy the bold and vibrant colors of flat design, you spend the majority of paraguay whatsapp number data 5 million your time on websites reading. As such, it makes a world of sense to focus on only putting high-quality copy on your B2B site.
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Mistakes in B2B site copy are all-too common
ust look at any number of B2B sites. Here are some B2B copy best practices to follow:
Make sure that your site copy clearly explains nothing is made or moved without kanban how your product or service will help your buyers
Make sure that your site copy is free from overly technical germany cell number jargon that just reads like nonsensical tripe
Break up or “chunk” your text into more easily readable snippets and paragraphs
Use the more exciting and persuasive active voice when writing copy
Make sure you don’t overdo or go too light on your relevant keywords
It’s a cruel fact of life that people simply don’t read content thoroughly or completely on the Internet, and this includes your B2B site copy.
That’s why the only sensible solution to this problem is to write exactly how people read on the web. Doing this empowers you to make tactical adjustments, still get people to absorb your content, and increase conversion rates.
So how do people read on the web?
They are extremely fond of just scanning text. We advise you to reject the urge to just paste walls of text on your landing page or blog. Instead, try these tried, tested and true strategies to persuade people to read your site copy:
Make paragraphs shorter
Use the inverted pyramid (read: lead with the conclusion)
Use subheadings
Use bulleted lists
Make sure to highlight relevant keywords
The Boston Globe is a perfect example of typographic hierarchy for better scanning. At a first glance, you can easily distinguish the headlines, the body copy, and the navigation. If you see something that interests you, you’ll drill down and read the rest of the copy. But their homepage is perfectly modified for quick scanning.
