Average small municipality 3% (806 likes) 0.4% (PTAT score: 106) 9% (2,220 followers) 2.5
* With the PTAT (People Talking About This) score, Facebook shows the level of interaction on a page over the last seven days.
Click on the map for more statistics per municipality. You can also view the above municipal map in large format.
Reactive webcare is organiz, growing interest in interpretation of online conversations
The webcare of municipalities is still mainly reactive. That is to say, when municipalities are address directly on platforms united states of america phone number library such as Twitter and Facebook, they usually do respond. Proactive webcare, where municipalities themselves look for conversation locations where they can make their contribution, without a Twittermention or Facebook tag as a reason, still occurs sporadically. Only 10 percent of all Twitter responses are a response to a message in which the municipality is not mention with its account.
However, responding to messages is becoming increasingly successful, but having a conversation is often still exciting. Monitoring for these types of opportunities for contact is already common practice, certainly in large municipalities. The search is mainly about interpreting the analyses and finding the right role of the municipality and the associat form of response in the conversation. We duce this from the figures they give themselves for creating environmental images in, for example, crisis situations (8), dormant issues (6.5) and co-creation (4.2).
Social mia is an integral part of the communication strateg
Social mia are now part of the communication strategy of both small and large municipalities. On average, they give themselves a 6.8 for this. Greater differences between municipalities arise when we ask whether social mia are also part of the service provision or participation strategy. We see a big difference, especially in service provision. Where large municipalities rate themselves with a 7.1, mium-siz municipalities give themselves a 6 and small municipalities even a meager 5.3.
For social mia as part of the participation strategy, only large municipalities score a narrow pass (5.6). caseno email list Mium-siz and small municipalities give themselves a 5.1 and 4.4 respectively. The fact that social mia are not yet part of the strategy in these areas does not mean that it is not on the agenda. things to take when going They do think about strategies, but experimenting with webcare and the organizational structure thereof has more priority at the moment.
