Co-creation and participation are only possible if governments really converse on social media instead of just answering questions. It would be good if all employees also spent a day at the reception or at webcare, so that they really know what is going on and what questions are often asked. Customer contact is often not urgent at government agencies, because they are not held accountable for it, as is the case with commercial companies. People increasingly expect better service, also from government agencies, and are happy to think along.
We feel connected to our neighborhood
People often feel connected to their neighborhood or place of residence and are therefore prepared to commit themselves to panama phone number library it. They want to participate. Facebook is a useful channel to build a community: think of Facebook groups.
But people don’t just find a Facebook page like that, you have to make them aware of it. The police flyer door-to-door to make people aware of their social media channels. And municipalities are increasingly noticing that Facebook advertising is a great tool to reach people with your message. You can s south africa numbers egment the target group very specifically by location. Because not every message is interesting for every target group.
Example: municipality of Ede
A good example of this is the municipality of Ede: they organised a consultation evening and made residents advantages of making lists aware of this by distributing door-to-door letters. But when they had only twelve registrations two weeks before the meeting, the municipality decided to advertise on Facebook for a small budget. And with results. This resulted in 400 registrations and eventually around 250 people attended the meeting.But increasingly
initiatives are also emerging. People create Facebook pages on which local residents offer free stuff, or simply because they care about their place of residence, as the video above illustrates.
