When business owners don’t create a local listing profile or take the time to update it, the result is inaccurate or missing information. And this leads to frustrated consumers who decide to give their business to the local competitor who has their information listed accurately.
If you want to avoid giving potential customers to your competitors, the simple solution is to add your company information to local online business listings and then keep the information updated.
Below are a few reasons why these online directories are so vital to the survival of your business in an age where online searches are the norm.
Four Reasons to Keep Your Online Business Listings Up to Date:
1. Boost your online presence and dominate search results.
The more high-ranking online directories you add your local phone number library business to, the more frequently it will appear in search results. Each local listing profile is like another website for your company, so you must make sure the information is up to date and provides accurate information.
Over 50% of mobile searches are for “near me” locations. If your business is found in local listings like Google My Business, Yelp, YellowPages, or Angie’s List, then you are greatly improving your online mobile presence – but only if the information is correct.
2. Increase your brand visibility.
By creating and then regularly updating your business profile on a directory site, you will easily increase your brand visibility. Make sure to include as much information as possible including your company logo. By adding your company information to multiple sites, users are more likely to see your logo and identify your brand.
3. Improve your business reputation.
Google My Business, Bing, Yelp, and other business directories allow customers recruiting email templates that work to leave reviews about their experience with your service or product. Reviews offer you the ability to improve your business reputation, and even a negative review can have a positive effect if it’s handled correctly. 90% of consumers read online reviews before they visit a business location, and 88% of them trust online reviews as much as a personal recommendation.
4. Boost your website SEO.
Search engine optimization ensures your website appears in the top search results for target keywords. If you’re a local burger joint, you would optimize your website for phrases like “best burger” or “best burger restaurant”. Local business directories optimize their site for these keywords, too. Online business directories have a high domain authority, so they are more likely to appear higher in search results for the same keywords. When you have an up to date listing profile on these trustworthy sites, your business will appear more often than even your website does.
What Business Information Needs to be Included in Online Directories?
Your business name, address, and phone number (NAP) must always uae cell number be up to date. However, customers also look for other important details about your business in addition to the NAP information.
Here’s a checklist of business information to include in your listing:
1. NAP – name, address, phone number
2. Link to your business website
3. Hours of operation
4. Services you offer
5. Products you offer
6. Payment methods
