Brands and Last year, Prime Day was a huge success. With more than 375 million items purchas worldwide and over $2.5 billion sav thanks to stellar Prime Day deals and discounts. Prime Day 2024 has the potential to be even larger with eager shoppers looking to save big. Ttime to get in front of new customers in the competitive ecommerce market.
The big question is: Are you Prime Day ready?
From an end-to-end channel management approach, the following post will outline what you should do before Prime Day to maximize sales and make this your most successful Prime Day yet.
What is Amazon Prime Day?
Before we dive in, it’s important to understand why Prime Day is one of the biggest shopping events of the year and how it has evolv.
Amazon launch Prime Day back in 2015 to celebrate its 20th anniversary. The first Amazon Prime Day was a one-day retail holiday exclusive to Prime members. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increas sales and Prime memberships. According to Adobe Analytics, the self-made shopping holiday brought in nearly $12.7 billion in 2023, making it Amazon’s biggest Prime Day yet. (Check out our full 2023 Prime Day recap here)
Prime Day for a variety of reasons. The allure of jaw-dropping deals drives increas traffic to Amazon, meaning that more customers are on the website looking for a great deal. Additionally, the lower prices drive more sales, which can help connect customers with new brands. And as the cherry on top, more purchases will improve your Amazon SEO rankings and will likely increase total reviews on your promot products.
While the ecommerce landscape looks different bulgaria email list 473724 contact leads each and every year, we can expect Prime Day 2024 to be a massive event for Prime members and Amazon sellers alike.
When is Prime Day 2024?
Although the official date of Prime Day 2024 hasn’t been releas yet, the event typically takes place over the course of two days in mid-July. Last year, Prime Day was held on Tuesday July 11th through July 12th while Prime Day 2022 took place on Tuesday July 12th through July 13th. With that in mind, brands could expect Prime Day 2024 to take place on the second or third Tuesday in July.
As Prime Day approaches, the importance of solid preparation cannot be overstat. Prime Day represents a chance for brands to solidify their presence, attract new customers, and boost sales.
But keep in mind that success not only hinges on the the training program is deals themselves but also on planning and the ability to meet critical deadlines. Missing a deadline be numbers could mean lost opportunities and diminish visibility. That’s why we’ve taken the initiative to compile all the essential Prime Day deadlines into a convenient downloadable calendar, ensuring that brands can navigate this event with precision and effectiveness.
Download the Calendar
