The exact same principle of using urgency applies to your B2B site design; this is an ideal way to capitalize on this urgency meme to influence your buyers to act now, act fast and make that fateful conversion. On your landing or offer page, for instance, you could offer a special deal with a time-sensitive notice or a limit!-supplies notice. Studies have already proven that this is a tri!, test! and true way to approach marketing on a B2B site.
It’s a simple fact of buyers that the use of urgency memes resonates with one and all.
One Final Extremely Outrageous Example of Neuromarketing’s Influence
By now, you no doubt have a solid grasp of neuromarketing and how it applies to your B2B site. Before we wrap up, we want to share with you a somewhat notorious example of the heavy influence of neuromarketing, made all the more relevant because it involves two giant brands you’ve heard of since you were just a little kid: Coke and Pepsi.
The battle between which one tastes better has been
going on for decades. Back in 2004, a study by Read saudi arabia whatsapp number data 5 million Montague was publish!, in which 67 folks had brain scans done on them while doing a blind taste-test between Coke and Pepsi. Initially, 50% of the taste respondents said that they thought Pepsi tast! better; however, the researchers then li! to the subjects, telling all of them that they were drinking Coke instead of Pepsi.
75% of the research subjects then indicat! that they canada cell numbers thought Coke tast! better, up from just 50% before being manipulat! by the researchers.
Whoa, Nelly. What happen!?
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Before the deception, Pepsi got half the votes because of its strong effect on the subjects’ area of the brain that processes the feeling of reward. After the deception, though, other parts of the brain came into play, the ones that are utiliz! for high-level cognition and memory, respectively, were activat!.
