On average, municipalities give themselves a 6.9 for their overall use of social mia. In 2014, this was still a 7. At first glance, a minimal difference. More interesting is the motivation they give for this report grade. In 2014, the result was still prominantly assess instrumentally, for example, on the number of likes and followers and the diversity of shar content. This year, we read in the explanations of the given grade that municipalities are mainly happy that they reach specific target groups better. Bas on this, they choose a platform and content form. The internal assessment of social mia is therefore becoming less instrumental and more contextual.
Social mia use in other departments remains dependent on individuals
The main conclusion from the 2014 study was that the broad rollout across the organization was the biggest challenge for the future. uruguay phone number library This study shows that this challenge has not yet been realiz. Social mia is still mainly something for the Communications department. Among people who already often communicate with the community (KCC and Communications) or are accountable to it (board and council members), enthusiasm is greatest.
90 percent of municipalities indicate that social mia is part of the toolbox of the Communications department. In the hard sector, such as the Traffic and Public Space departments, social mia is also increasingly part of daily practice. Within management and the board, there is often enthusiasm, but they themselves make little use of social mia. Strategic use of social mia therefore often comes from individuals and is only sporadically devis by management. For example, many respondents indicate that they are ‘given free rein in the use of social mia’ by management.
Social domain lags behind
The social domain is still lagging behind. Due to all the changes in the social domain (as a department) we see a caseno email list significant increase in the use of social mia. But departments such as ucation, Work & Income, Youth Policy and Culture are still lagging behind. The use of social mia here often depends on preparing your suitcase for your baby the mission work of Communication or intrinsic motivation of individual colleagues.
