At first glance, it might seem that an increase in the number of conversions and an improvement in the conversion rate go hand in hand, but these two figures may actually follow opposite paths. There won’t always be a direct relationship , which is why it’s important to know how to interpret these data. Let’s look at this with an example . Consider an e-commerce company that considers a conversion to be the online sale of one of its products and achieves the following results within a year: Increase from 10,000 to 100,000 monthly visits to your corporate website.
Increase from 400 to 2,000 monthly
With this data in hand, the conversion rate drops from 4% to 2%. In other words, conversions increase fivefold and the phone number database conversion rate is cut in half. Now let’s consider a possible explanation . That company could have started a campaign creating. More generic content to feed the top of its sales funnel and attract more users, even if they’re not yet ready to buy. Attracting new visitors (statistically, they convert less than returning users). And having a less qualified audience lead to a reduction in the conversion rate. But at the same time, they increase brand visibility, and this dramatic increase in the number of visits also influences a higher number of sales.
If we analyze this from a web
Optimization perspective, it could be interpreted that going from 4% to 2% is a terrible figure, but the reality is that the brand is what you should remember achieving exponential sales growth. This is just one example, one possibility among many, but it helps us understand that a better conversion rate often means a website performs better, but that won’t always be the case . There are actually two basic ways to increase web conversions : Increase web traffic . If you’re able to maintain a good conversion rate, it’s logical to assume that a higher number of visits will lead to an increase in conversions.
With its nuances as we saw
A moment ago, if you attract the wrong audience or provide. A poor web experience, that increase in web traffic may not translate slovakia business directory into an increase in conversions. And that’s not to mention that on pages with few visitors, due to. The small sample size, the conversion rate data may not be very significant. Improve conversion rates . Optimizing your existing web traffic and increasing the percentage of people who take. A specific action is another way to increase conversions. This is where web conversion rate optimization (CRO) strategies come into play. Which is what we want to analyze in this post. Ultimately, we’re entering into the usual.
