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This data is then usd in different ways and particularly, by companies, to carry out targetd advertising to various consumer profiles . Adults using digital technology know the importance of protecting their personal data and therefore beware of information harvesting requests. However, in children, this notion of private information is difficult to understand. The collection of personal data is therefore easier with children than adults, and as a result, targetd advertising will be much more present on the platforms usd by children. influencer advertising Influencer advertising, falling under influence marketing.

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Relies much more on the affective objective (to make people like) of advertising rather than on the cognitive (to make known) and conative (to make people act) objectives. Regarding influencer advertising targeting children, we find High School Senior Mailing Lists names like and Swan , which are the most important French youtubers in the children’s Youtube sphere. Part of their video content is basd on unboxing (product opening) and more specifically kids unboxing. The brands will therefore sponsor them so that these young influencers open, comment, test, taste the products.

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Out A Daily Watch On The Competition

The child will not perceive these types of videos as advertisements. He will feel close to the brand or the product, because he feels close JPB Directory to his favorite influencers and trusts them. Most exposd to these ads Significant exposure to advertising content is often linkd to social factors and mainly affects: Working-class backgrounds , because children from these backgrounds often lack extra-curricular activity. Small siblings , because this family situation is not very conducive to moments of play between brothers and sisters. Children whose parents use screens as a reward for a good ded.

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