Website Visitor Identification — Introduction
Website visitor identification is a lead generation process that allows B2B companies to identify anonymous website visitors based on IP addresses or other tracking methods.
This technology has long been a
neglected marketing opportunity that few people knew about. In the past, Google Analytics contained a report showing which Internet networks the website visits originated from, but it attracted only a few marketers’ attention since the data was very rough and argentina phone dataset unreliable. Meanwhile, various software tools have emerged that adopted and professionalized website visitor recognition. One such tool is LeadRebel.
The Google discontinued respective in late 2019, which spurred the growth of our industry even further. Nowadays, website visitor recognition enjoys high popularity as a marketing method. In the wake of increasingly strict cookie tracking requirements, it is being Increase your efficiency and creativity with embraced as an alternative to visitor tracking and retargeting.
Many marketers ask themselves the
same question over and over again: Who visits my website? Quite surprisingly, though, many are unaware that a direct answer to this question even exists. Rather than trying to accomplish this by using indirect methods like audience analysis and central african leads segmentation, LeadRebel lets you see which employees from which companies came to your website.
This guide tries to answer the most frequent questions about technology, the industry, and LeadRebel.
Overview
Website Visitor Detection: FAQ
The three main benefits of website visitor detection
For whom does website visitor identification make sense?
How do I find out exactly which person was on my website?
How does website visitor detection work?
Factors affecting website visitor recognition
What do I have to do to see who visited my website?
Website visitor identification: legal side
How do I integrate website visitor recognition into my sales process?
Helpful LeadRebel features
Effects of website visitor recognition on your marketing and sales activities
What tools should you use alongside website visitor recognition software?
Identifying website visitors – conclusion
Website Visitor Detection: FAQ
What is website visitor identification?
Website visitor recognition refers to the technology that allows you to identify visitors to your website by collecting and analyzing their IP address, cookies or other identifiers.
What data can be collected through website visitor identification?
By using website visitor recognition, you can collect information about your visitors, such as their geographic location, the companies they work for, how often they visit your website, and the pages they visit. This information can be used to improve your marketing strategy by creating personalized messages, customizing your website content and improving your audience analysis.
Is Website Visitor Identification GDPR Compliant?
Website visitor identification is GDPR compliant when done in accordance with data protection regulations. The General Data Protection Regulation (GDPR) contains strict rules to protect the personal data of EU citizens. If you collect personal information from visitors to your website, you must ensure that you do so in a transparent, legitimate and lawful manner. You must inform your website visitors about the collection of personal data and ensure that you have obtained their consent to do so.
Top 3 Benefits of Website Visitor Recognition
main advantages of website visitor recognition
Before we dive in, here are three key benefits of website visitor identification for you to better grasp what this marketing and sales method has to offer:
You know which companies have visited your website and their intentions
Are aware of the relevant people to talk to at these companies
You can integrate the software seamlessly into your sales process due to its outstanding flexibility and powerful export functions
It sounds like a lead machine, and it is! Read on to learn whether website visitor recognition is a suitable solution for you.
5 criteria for the successful use of visitor recognition
Software that identifies website visitors doesn’t add up for every business. Based on our experience, such a software tool is a game-changer for the following organizations:
Industry: B2B. Why? Because website visitor tracking only works at the business level. You can’t and may not apply this technology for recognizing individual users. As such, there are hardly any advantages this method can offer to B2C companies.
A reasonably functioning website is essential.
Traffic: at least 50 website visitors per day, better more.
The company should have a sales team. Ideally, one person is in charge of going through all the leads at least once a day and distributing them to the sales team that takes care of them.
This distribution process must be automated for recognition software to become an integral part of this automated process.
These are just five factors we believe are critical to the successful deployment of website visitor tracking.
How Do You Know Which Person Visited My Website?
Well, the good news is, you do not need to know which member of company XY visited your company’s website. LeadRebel, like similar software solutions, is not permitted to tell you who precisely the individual was that browsed your pages. This would be untenable in terms of data privacy as well as from an ethical standpoint.
The good news is: You do not need this information at all. Why? Simply by using visitor recognition software, you learn that company XY has an intention to buy.
You also already know which department is responsible for purchasing your products or services. Using LeadRebel’s “Search for employees” function, you can find out who works for company XY.
In other words:
You know which company is interested in which product, which department is responsible for ordering your products or services, and— thanks to LeadRebel—who works in this department along with their contact details.
That is why it does not matter which particular person visited your website but taking the above factors into account is sufficient.
B2B Lead Generation Software Dashboard, LeadRebel Dashboard
How Does Website Visitor Tracking Work?
You need to embed the tracking code on the website provided to you right after registering to use our software. Once the code is included, we will receive traffic information from your website for analysis.
Website visitor tracking is mainly based on the visitors’ IP addresses. The tracker captures IP addresses and matches them using internal and external databases to identify which network the visitor came from. The next step is to look up the network name from the internal (or external) database to find a company matching the network. To this end, LeadRebel, like comparable software providers, maintains an extensive company database that LeadRebel moderators manually curate should automatically aggregated data sets be insufficient.
The result of this largely automatic process is displayed on your dashboard as a list of organizations that have visited your website. This is (almost) the whole science behind website visitor recognition.
The tools differ in the use of cookies, though. As mentioned above, the use of cookies by website operators is becoming more and more restricted. LeadRebel uses a few optional cookies, but they do not limit the functioning of the software if they get blocked.
