A growing number of individuals spend more time staring at their smartphone or tablet’s screen than they do watching television. It’s possible that in the future, the days of big-budget. Tv ads will be long behind us, replaced with more targeted mobile ads.
Therefore, The mobile advertising market is the largest growing sector. In the industry and isn’t expected to slow down any time soon. According to a bank of america. Merrill lynch analysis, mobile ad spending will grow from $3.5 billion in 2011 to $18 billion. Therefore, By the end of 2015. Companies that choose not to engage with potential customers. Through this medium will quickly fall behind their competitors.
The mobile ad revenue enhancing platform startapp recently released an infographic detailing the growth of mobile advertising. Some of its important points are mentioned below:
Mobile ads are significantly cheaper than desktop advertising and often reap a greater benefit.
The average smartphone or tablet user engages with a mobile. The rapid growth device approximately 200 times a day, meaning that they spend over two hours a day using it.
The rise in tablet use is propelling mobile ad spending. By the year 2018, these costs will be split evenly between smartphones and tablets.
While only one quarter of the developing world has internet access at home
Therefore, Billion people out of this population own a mobile device. Businesses that have a domestic and international audience will need to employ a mobile advertising strategy to reach as many people as possible.
Mobile advertising allows small business phone list businesses and marketers to engage with customers in a more personalized manner. Companies that choose The rapid growth to explore this medium will put themselves in a better position to stay relevant and get ahead of their competitors. Therefore, To learn more, consider working with a mobile ad agency like keymedia solutions.
One notable finding in the report is how millennials are influenced by advertising. New media like mobile, web and video advertising are much more popular than more traditional techniques like print, radio and video.
Therefore, 36 percent of millennials said JPB Directory that The rapid growth digital advertising is the most effective method for influencing their brand decisions
39 percent of all respondents said that brands that do not embrace mobile advertising solutions are outdated and undesirable
52 percent of millennials prefer brands that are willing to adapt based on consumer opinion ad feedback.
