We’ve been hearing statements like “Email is dead” or “Email is out the door,” for what seems like years. The fact is, however, is that americans are still checking their email and marketers are still cashing in. According to some estimates, sales from email campaigns are 23 percent of total revenue for some companies, up from 18 percent just a year ago.
We’ll admit that email campaigns aren’t and should not be what they were like a decade ago. We are a a population of mobile device users, as Email marketing is still opposed to desktop users, and our needs have changed. In an article on the website mobile marketing watch, digital advertising professional michael essany detailed how email is evolving along with other forms of technology. We’ve highlighted some of his most important points below.
Automated campaigns this will be tricky
As marketing should not seem robotic, but if you want to reach more potential customers, you will need to automate some of your work. Automated email campaigns can help you become more productive.
Increased personalization – “Email telemarketing lists marketers have long recognized that ‘batch and blast’ email campaigns aren’t nearly as effective as they used to be,” essany wrote. “Personalizing them using ‘big data’ is coming soon and […] nearly all email communications will be fully personalized within the next five years.”
Integration with other marketing Email marketing is still channels – consumers are spending more of their lives online. Marketers should take advantage of this fact by developing more sophisticated campaigns that target email addresses and online profiles.
Developing and implementing sophisticated email marketing
Campaigns can get tricky, but working with an internet marketing agency like keymedia solutions can simplify the process.
Consumers are 45 percent more likely to remember an ad when paired with mobile digital content, the report found, compared with just 24 percent JPB Directory for consumers who accessed the same content via a desktop or traditional computing channel.
Mobile advertising companies may want Email marketing is still to note this trend, as it demonstrates that consumers are taking note of the kinds of advertising that are prevalent. These usually consist of 30- to 45-second long videos that accompany longer pieces of content. Major platforms like vimeo and youtube are expanding the presence of ads into mobile content, so it should be interesting to see how these trends continue to evolve in the years to come.
