A Video Sales Letter (VSL) is a modern version of a traditional sales letter. indonesia telegram data In the era of video, smartphones and short attention spans, the average person is less inclined to read, especially if the content is trying to sell them something. Here at SEOptimer, most of our customers are digital agencies and we’re seeing video sales letters increasingly used by agencies as an effective lead generation strategy. Seeing this trend inspired us to dig deeper into VSLs and find out why they are gaining popularity. “Video sales letters helped me build a multimillion-dollar business from scratch.” Jason Capital, author of “Higher Status”
The talking head
This is usually a “static” video, shot on a tripod in a single continuous take with the investor conference call information subject speaking directly to the audience “down the barrel”. This approach relies 100% on their delivery style, what they say and how emotive and convincing they are. It works particularly well if the subject can speak about the product/service with conviction. Usually this would be the company founder, CEO or other senior leader in the business. This is a popular approach because the old saying still rings true today: “people buy from people”.This approach relies on multiple filmed sequences edited together to achieve a cohesive sales pitch. While you might have a “talking head” throughout or voice over underpinning the video.
Why use a Video Sales Letter
Back in the day, traditional written sales letter (yes actual letters which were phone number list from lob directory sent in the mail) were design to move prospects at the middle of the funnel to the bottom of the funnel. In other words, they were design to convert warm prospects into buyers. A video sales letter is designed to do the same thing – convert. This makes them a really important tool for any marketing and sales team. As you acquire or prospect new users, you need to use multiple tactics to move them down the funnel and a VSL is a powerful way to achieve this it not the only way and it should use it conjunction with several .For many businesses, the thought of creating a video may seem like a big/expensive task, but it doesn’t have to be. It all starts with the script.
