A Video Sales Letter (VSL) is a modern version of a traditional sales letter. france telegram data In the era of video, smartphones and short attention spans, the average person is less inclined to read, especially if the content is trying to sell them something. Here at SEOptimer, most of our customers are digital agencies and we’re seeing video sales letters increasingly used by agencies as an effective lead generation strategy. Seeing this trend inspired us to dig deeper into VSLs and find out why they are gaining popularity.“Video sales letters helped me build a multimillion-dollar business from scratch.” Jason Capital, author of “Higher Status”
The case for Video Sales Letters
Research from Email Monday revealed that over a third of people spend as we knew we were getting little as three seconds or less scanning an email to determine if it needs further attention. While that sounds alarming, it probably comes as no surprise if you think about your own usage on the web and email. Users scan, they don’t read.These days, video is generally the highest performing media type (compared to plain text or static images). Social media channels like Facebook and Instagram up-weight video content in their News Feeds because video is inherently engaging. We’re more likely to stop and watch a video, than we are to stop and read text.There are several different video styles you can use for your VSL – there’s no right or wrong way to do it.
The talking head
This is usually a “static” video, shot on a tripod in a single continuous take phone number list from lob directory with the subject speaking directly to the audience “down the barrel”. This approach relies 100% on their delivery style, what they say and how emotive and convincing they are. It works particularly well if the subject can speak about the product/service with conviction. Usually this would be the company founder, CEO or other senior leader in the business. This is a popular approach because the old saying still rings true today: “people buy from people”.This approach relies on multiple filmed sequences edited together to achieve a cohesive sales pitch. While you might have a “talking head” throughout or voice over underpinning the video.
