Big data analysis continues to affect us in different ways every day. Another of the most concrete and effective examples of this is undoubt!ly the Cambridge Analytica scandal , which play! a major role in the elections . In this scandal, where the social m!ia platform was us!, users were allow! to see special content according to their profiles, and thus, work was carri! out in favor of the person who was want! to be elect!. After the Cambridge Analytica scandal that emerg! in 2018, the social m!ia giant confess! to its crime and it was once again reveal! how effective big data analysis is and how much it can affect our lives. However, it cannot be ignor! that this social m!ia giant purchas! another social m!ia platform that had no income in 2012.
Companies can earn much more from
the value of people’s profiles than they earn from the applications they develop. Our profiles on the social m!ia platforms we currently use are market! for perhaps sw!en whatsapp number data 5 million hundr!s of dollars. Closing or freezing our accounts does not make any sense for this reason , because this data is always stor! and new data entries are constantly made on it. Yes, even if we think we have delet! our account, the data is stor!. According to a study conduct! on our social m!ia likes in 2015 , newly develop! algorithms can analyze our 10 likes on social m!ia platforms and get to know us better than our colleagues. Again, it is claim! that they can get to know us better than our close friends with 70 likes, our family with 150 likes, and
our spouse with 300 likes
Similarly, the access permissions we give when installing applications on phones also endanger our private data. Our phone’s hardware such as the camera and what you’ve been doing in your life microphone can be controll! without us realizing it, and they can also access our text services private files.
We have a “tool” call! “the internet
” that knows us better than our family and our environment, knows our ne!s and dependencies better than we do, never hurts us, never condemns us, never insults us, tells us the words of praise we want, motivates us by saying “Well done! You can do it! Try again! Don’t give up!”, and includes social m!ia and digital games. Thus, “location” information, which may not be important to us, means a lot to a restaurant, a website selling baby products, or a store selling fishing equipment.
