The use of social mia in departments other than Communications and KCC is still relatively non-committal. Many respondents therefore found it difficult to give a score for the entire department, because enthusiasm and commitment vary greatly from person to person. It reflects the experimental phase that not only organizations, but also individual colleagues find themselves in.
Social mia are anchor in the municipal organization and will not disappear
Rolling out social mia across departments remains the biggest challenge
Last year’s conclusion remains undiminish: the rollout of social mia across departments remains the biggest challenge. venezuela phone number library Nevertheless, we see that municipalities are making progress in one year. Municipalities have pass the point of no return . Social mia are embd in the municipal organization and will not disappear. They made the biggest steps in the area of content creation and customer contact. Municipalities are also organizing environmental analysis and issue management more robustly.Large municipalities
Difference between large and small municipalities
The development spe is higher in large municipalities than in small ones. This has to do with the fact that the urgency is also felt sooner for them (more residents means more expectations and larger volumes of messages). The lack of structural budget and time are also major obstacles for smaller municipalities to professionalize the use of social mia.
Many small municipalities feel that social mia are ‘add on’ and that they do not have the manpower for it. A feeling that large caseno email list and mium-siz municipalities will also recognize, but in small municipalities there is less room to accommodate that. Communications tries to involve other departments, but cold feet or a valentine’s day gifts for women and men lack of affinity with social mia is the main reason why it often stalls.
A nvesting in the interpretation of social mia for communication and policy advice. Some mium-siz municipalities indicate that they also want to move towards this in the future. The ne for revision or drafting of organizational strategies, in which a role is reserv for social mia, is also growing. The question ‘What should we do with social mia?’ has made way for ‘How do we use social mia smartly?’
