‘The municipality will work from the inside out’. Many boards of Mayor and Aldermen express this ambition. Social media help municipalities with this, but the organisation of this has many hurdles. Where do municipalities stand in 2015? And are they able to overcome these hurdles? For the fifth year in a row, Social Media Measure & HowAboutYou investigated the use and organisation of social media in municipalities. Not to indicate the best social media municipality, but precisely to help municipalities take the next steps.
One of the most important conclusions of the 2014 study was that the broad rollout of social media, across departments other than Communications, is the biggest challenge for municipalities. This year, we again asked municipalities about their experience of the use and organization uganda phone number library of social media. It resulted in a representative measurement with 224 municipalities (57 percent) that filled out our questionnaire.
Response research social media and municipalities 2015
Figure 1. 57% of Dutch municipalities completed the questionnaire. Both large (L), medium-sized (M) and small (S) municipalities.
New elements in the research
We supplemented the questionnaire (qualitative) with a hard measurement (quantitative) on social media accounts of telegram now has over 1 billion users municipalities in the second quarter of 2015 (1 April to 30 June). New elements in the 2015 research are:
In addition to a Twitter measurement this year
there will also be a measurement on corporate Facebook accounts,
An orientation on
the presentation of insights divided by size of municipalities: now municipalities can compare their performance with municipalities caseno email list of the same size: large (100,000+ inhabitants), medium-sized (50,000 to 100,000 inhabitants) and small (less than 50,000 inhabitants) municipalities,
the presentation of reaction speeds by time category rather than an overall average reaction time.
