Test homepage and collection page retargeting ads
Not every retargeting campaign has to promote a product. That’s not to say the goal should be something other than a sale—but homepage or collection page ads differ from product page ads because the viewers have never seen a product.
People browsing a homepage or collection page might not be ready to buy a specific product, but know they have turkey phone number libraryan issue to solve or a goal to achieve. Play on the pain points shared by your buyer persona. A stationery brand, for example, might promote a UGC video of a creator sharing their optimal morning routine (which includes journaling) and link to the brand’s “Journal” collection page.
test the offer and creative
Destination URL aside, there are multiple ways to experiment with retargeting campaigns. What engages one audience won’t be the best way to capture another, so experiment with different offers, creatives, and ad messaging to find the optimal combination for each segment.
Say that you’re optimizing a Facebook campaign that retargets first-time customers of your skincare products. You want to squeeze more revenue out of these existing customers because it’s more cost-effective than acquiring new ones. So, you experiment with:
Messaging: Do people resp y in the first person or third person?
Campaign goal: Is it cheaper to acquire email subscribers when the Facebook advertising goal is “Leads” or “Engagement”?
Timing: Do you recover more carts when sending a retargeted email 1 hour or 4 hours after a shopper’s exited session?
Exclusions: Is your ROAS higher when you exclude specific audience lists?
Measuring success and ROI of retargeting
Regular evaluation is the best way to save
Use this data to refine your targeting and improve your ad creative. If it becomes obvious that UGC india number list outperforms branded videos, for example, work with more influencers to produce more UGC and keep the content fresh.
It helps to use CRM to look at the performance of your destination URL. The Klaviyo app for Shopify, supporting hobbies is a must for example, integrates with CRMs like HubSpot so you can track views, clicks, and submissions back to specific retargeting campaigns. What’s most effective—not just for getting your customers’ attention, but doing it in the most cost-effective way? Double down on the answer.
The all-new Shopify Analytics dashboard can surface these metrics without custom-coding a reporting dashboard. View your most important marketing metrics, isolate on-site activity—like revenue and orders—by channel, and benchmark your KPIs against similar stores without leaving your Shopify admin. You can make smarter marketing decisions based on actual data, as opposed to gut instinct.
