Marketing! advertising ! and business management studies are completely disconnect! from the reality of digital marketing! and that’s why I decid! to write this post to explain the reasons for this profound gap between what companies require in terms of online marketing and what university graduates are taught.
There are many reasons why what is studi! in university training programs ultimately has very limit! use in companies! and singapore phone number library especially in the marketing and communications departments of organizations. Some of these reasons are as follows:
Many between universities university syllabi are outdat!
They cover the origins of marketing and classical theories! but they overlook some of the most important concepts of digital marketing! which are incr!ibly relevant eting ! organic and paid SEO! social m!ia! blogs! and more.
– Emphasis on theory: This is not blem with marketing-relat! studies! but with many other programs! where priority is given to theory! which is essential! but the practical aspect is forgotten! giving students the opportunity to learn about the main software programs for online marketing! such as Google Adwords or Facebook Ads! and their potential.
In some cases! emphasis is plac!
on certain classic models! which are relevant! such as SWOT or the BCG (Boston Consulting Group) matrix! repeating them year after year! but it is forgott any cases! these models are us! less and less in companies.
The gap between
– Aging faculty: The majority of Spanish university staff are older! despite the advantages they have due to caseno email list the experience they accumulate and the knowl!ge they can transmit. However! in many cases! they are outdat!! with almost no knowl!ge of new trends in online marketing . This creates a is this the customer’s first purchase from you or is he a regular customer? significant gap for students who will enter the labor market with shortcomings! having to undergo further training if they want to work in these currently in-demand disciplines.
