To this day I proudly called myself a content marketer. As a blogger graduated in Communication with huge online ambitions this was my ‘dream job’. Until the presentation of Else Kramer during Social Media Week in Rotterdam shook me awake.
Content marketing is no more, we need to switch and we need to do it fast. Switch to visual content marketing that is.
You can no longer rely on content marketing. You need to become a visual content marketer netherlands phone number library . This means you need more visual assets.” – Else Kramer
Previously reading, now mainly watching
If you compare LinkedIn, Facebook and Twitter today with the timelines in the beginning, you see the visual evolution in full effect. From completely text-based platforms to completely visually oriented platforms. Partly due to the rise and popularity of other social channels such as Instagram, Pinterest and Periscope, visual content has become important for all social media. Timelines today are full of memes, crazy videos and personal pages have become more personal over the years with their own backgrounds, layouts and more visuals.
Three reasons are responsible for the growing demand and supply of visuals online:
Easy production: everyone can produce (beautiful) visuals. Fast and good with a smartphone, apps and wifi cameras.
Instant distribution: via the same smartphones, anyone can share content online directly with the rest of the world.
Massive impact: the reach of this content online is enormous together
Why visuals work
a of what they hear, about 20 percent of what they read and a whopping 80 percent of south africa numbers what they see. In addition, 65 percent of us are visually oriented.
Source: TheNextWeb.com
Source: TheNextWeb.comA person remember
Pictures vs. Pictures
That images are important to make a blog, post or story interesting is nothing new, that ‘ -clothing and accessories products images’ are more important is. It is clear: I need to become a visual content marketeer and preferably today.
