elivery KPI: Target Achievement
Performance metrics provide a benchmark for your marketing campaign. They show the campaign’s goal by measuring the number of messages successfully sent to the target audience.
1. Open Rate – Many marketers may already know about WhatsApp, which is where you should be most active. WhatsApp messages have 5x higher open rates compared to older marketing tools like email, SMS, etc.
- Control rate: 85-90%
- Best: 95% and above
Click-Through Rate (CTR)
This KPI shows the number of recipients who have engaged with your marketing campaign. It also shows the conversions when they click on a link in the message. A higher CTA often dataset means more engagement, making the metric an important factor in the success of a campaign.
- Control rate: 15-25%
- Excellent: 30% and above
3. Bounce Rate – This metric tracks the percentage of users who are considering stopping your WhatsApp messages. If your bounce rate is high, it may mean you need to improve your content, target demographics, and message frequency.
- Benchmark: 0.3–0.6%
- Ideal: 0.2% and below
Revenue Performance Indicators: Cost Optimization
Key performance indicators web design examples of closure support the evaluation of financial performance and the success of marketing campaigns. However, caution is required. Consequently, misunderstandings can result in missed opportunities, cost overruns, etc.
4. Conversion Rate – This is important. Calculate the percentage of buyers who complete the desired tasks. Some actions may include submitting WhatsApp flow forms and tools, completing a purchase in a WhatsApp fans data store, or booking a service appointment.
- Guideline: 30–45%
- Best: 50% and above
5. Revenue per Conversion – This metric tracks the revenue generated from successful interactions. It helps you understand the individual value of each communication that matters to your campaign.
