Return on Campaign Spend (ROCS) – ROCS is a significant factor in the success of a marketing campaign. It analyzes the revenue generated from specific campaigns compared to the amount spent. A high ROCS indicates a successful and fruitful campaign.
- Test: 5-7x
- Excellent: 10x
7. Cost per Qualified Lead (CPL) – You can determine the average cost of acquiring each qualified lead by monitoring the cost per lead (CPL) metric. This KPI will guide you in planning your future campaign and show you how effectively you are using your budget.
How to calculate cost per lead (CPL)?
CPL = Total Costs / Number of Leads Generated
Retention KPIs: Keep Your Customer Happy
This may not be seen as a marketing-focused metric. It is about keeping customers happy and satisfied in a crowded world. For example, “customer success” is the responsibility of the entire organization, not just a team.
8. Customer feedback
Asking customers to share gambling database feedback may not be a numerical factor, but it could provide qualitative details for a marketing campaign. The metric could include recipient comments, complaints, and suggestions to help formulate more effective marketing methods.
9. Retention rates
Retention metrics help quick roundup of other noteworthy closure designs marketers know that customers are adjusting to engage with messages over a period of time. The metric can show customer loyalty, marketing strategy effectiveness, reach and targeting accuracy, etc.
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Strategies to Increase Your WhatsApp Marketing ROI
A strategic combination fans data of audience targeting, effective messaging flows, and software integrations is critical to improving your marketing ROI. By scaling these
