Many companies invest resources in attracting traffic to their website, but do not pay due attention to what happens to this traffic further. In this article, we will look at one of the most effective ways to convert warm traffic into interested leads for your business, namely, creating lead magnets.
A lead magnet is a free material that a business offers a user to receive in exchange for their contact information. Lead magnets work very simply and you have probably seen them in action: when you go to a website and see an offer to download a manual, template, checklist, book for free, but to download you need to leave your contact information – this is a lead magnet.
Lead magnets that showcase your expertise
Since not all website visitors are ready to buy your product or service right away, part of the audience may be lost forever because they will leave the site. In order for user acquisition efforts to be more productive, it is necessary to make every effort special lead to work not only with a hot audience that is ready to buy right away, but also with a “warm” audience that may become ready to buy later. The problem is that a warm audience needs to be “warmed up” in order to move it along the sales funnel. A lead magnet in this case will be a great way to get contact with a potential client, stay in touch with them and make a few more touches, for example, through newsletters, to involve them in the next step on the way to a sale.
In this article, we will look at 26 successful examples of lead magnets. For your convenience, we have divided all the ideas into groups, depending on the method of interaction with the audience.
Grab the attention of potential customers by offering real solutions to their problems.
1. E-book
We sense your skepticism: “E-books are no how to create a sales funnel from scratch and drive traffic to it longer relevant!” Perhaps. But if you don’t download e-books, it doesn’t mean that your potential customers who go through the sales funnel don’t do it.
Yes, often leads really ignore them. But the problem is not in the books themselves, but in their low value. They do not attract attention and do not motivate further actions.
E-books should be high-quality content that will help leads solve their problems and further demonstrate your expertise in the field.
Here’s an example of our lead magnet:
By the way, we recommend downloading our document – it’s a step-by-step guide that will show you how to get started with email marketing. You can get it in Telegram.
-
Offer actionable e-books: how-to guides, tutorials, or quick start instructions.
-
Make a beautiful cover, develop a catchy title that will attract attention.
-
Avoid large blocks of text. Instead, use images and graphics to make your e-book more readable.
-
Invite experts whose participation in the creation of the material will attract more potential clients.
2. White Paper
White Paper is not just a trendy title for yet b2b phone list another e-book created by serious companies for the sake of importance.
Imagine a document that contains a deeper analysis of the problem your potential customers are facing, as well as your expert solution to this problem. A White Paper is exactly the kind of document that can interest and attract new customers in the B2B sphere.
