One of our clients is the real estate agency Divis Real Estate in Dubai. The company helps clients buy and sell real estate and participates in the execution of transactions.
what tasks did the client set
A real estate agency decided to use email newsletters to increase sales. When they contacted Handbox, they already had a subscriber base, but had never phone number list launched an email newsletter. We had to work with contacts before sending letters, think through an email marketing strategy, and create content in two languages.
What we did
Step 1. Prepared the contact base for mailing
We validated the contact database. Validation is a check of the accuracy and quality of email addresses. This check identifies non handbox became the new owner of upsales.pro service existent, incorrect or invalid addresses.
We checked the contacts provided by the agency for suitability for mailing, deleted non-existent email addresses. Thanks to validation, we can influence the costs and deliverability of letters, so it is important not to skip this step.
How to prepare for cold mailing, what services to use, what design to choose – read in our article:
Cold Emailing for B2B Without Going to Spam
Step 2. Launched cold mailing to two segments of the subscriber base
Our client wanted to expand their subscriber base, and we suggested adding a pop-up form to the site.
- We have thought of a useful offer that b2b phone list will interest the site visitor.
- We developed the layout design.
- We created a pop-up form in two languages: Russian and English.
- Added a pop-up window to the website page.
We have set up two options for displaying the pop-up form: for those who have visited the site for the first time, the form appears after 15 seconds, and for repeat visitors to the site, the form appears once a week. We did this so that the forms do not irritate or become intrusive.
Pop-up form mockup
Step 4. Created an additional welcome email chain
The site visitors filled out a pop-up form and left their email address. The subscriber base was replenished. For new subscribers, welcome letters were developed in two languages: Russian and English. Our specialists also developed a layout.
Bilingual Welcome Email Sequence Layout
What are email chains, what types there are, and when to use them, read in our other article:
Email chains: what are they for and how to create them
Step 5. Set up automation
We have automated the sending of a welcome chain for new subscribers: letters are sent automatically when a site visitor fills out a pop-up form.
Automation scheme
Results and Conclusions
The number of clicks from cold mailings to the company’s website: for the first segment – 1227, for the second segment – 674. All those who clicked on the website are potential clients of the agency who may be interested in purchasing real estate.
To grow an audience and promote products, you need an active, live base. Therefore, even with a cold base, we began collecting warm leads using a pop-up form. For new subscribers, we prepared a welcome chain of letters.
This is how email marketing is structured and done step by step. There is no development template that suits everyone. We use a personal approach and develop a strategy taking into account the specifics of each business.
Contact us if you want to develop an additional sales channel wisely. We will help you launch an email newsletter.
