The first impression is the most important. In the case of email newsletters, this is more relevant than ever. A person first sees the letter, and then reads the text.
Structure, images, fonts, colors, adaptability for mobile devices – all this affects whether the recipient will read the letter and perform the desired action.
In this article, we will share the secrets of creating beautiful and effective email newsletters, as well as show examples of successful and unsuccessful design.
Adaptation for various devices and email clients
Design testing and optimization
Tips for Designing Email Newsletters (Instead of a Conclusion)
Elements of Effective Email Newsletter Design
Attractive headline and main banner
The headline and main banner are the first buy phone number list things the recipient sees when they open your email. And they determine whether they are interested in your offer.
The headline should be short, concise and intriguing, and the banner should be visually attractive and relevant to the content of the letter.
An example of a good letter structure from 10 best wordpress email marketing plugins – perfect for small businesses True Sea Moss. The newsletter offers a 20% discount on products in honor of Memorial Day. We see the discount amount, promo code, and button immediately upon opening the letter. And from the banner with the picture, you can immediately understand what the promotion is dedicated to
Clear hierarchy of content
A clear hierarchy of content allows the reader to easily navigate the letter and quickly find the information they need. This is especially important in long letters with a lot of information.
The structure of the letter is usually as follows: a header with the company logo, a banner with a catchy title and a CTA button, basic information (text, a selection of products or something else), a button and a footer with contacts.
If the emails you create for a company are all the same in structure, use a master template. It will speed up and simplify the process of creating each new email newsletter. Read more in the article:
What is a master email template and how to create one
- Use headings and subheadings. Break your text into logical sections and highlight them with headings and subheadings. This will help the reader immediately understand what each section is about.
- Use visual elements. Use images, lists, tables b2b phone list and other visual elements to make the text more understandable and structured.
- Highlight key points. Use bold, italics, or color to highlight the parts of the text that need to be emphasized first.
- Keep it concise. Avoid long sentences and verbosity. Try to formulate your thoughts briefly and clearly.
