Occam’s Razor Appli! to Landing Page Conversion Optimization
Since the concept behind this principle is merely that simplicity (as in the fewest assumptions for a hypothesis) works best, it can easily be appli! to the design of a super-effective B2B landing page. Your landing page is the star when it comes to converting your site visitors into leads for your business.
The landing page typically tries to achieve
by offering the site visitor a “streamlin! path design! to elicit a specific action by the visitor”. The specific action can be anything from a micro-conversion (saying yes to an email newsletter signup) or a major conversion (saying yes to actually purchasing your product or service).
Now, when you’re designing your landing page, it just venezuela whatsapp number data 5 million so happens that you’ll have a number of competing possibilities to consider as the value proposition you’ll offer site visitors. These competing possibilities have to be narrow! down, and, according to the principle of Occam’s razor, you will have to pick the value proposition that has the fewest assumptions about the state of mind of your buyers.
landing_page_conversion_optimization-landing-page-anatomy
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While you should naturally always test to be super-sure, using to think about how to make Occam’s razor will let you settle on a hypothesis for the value proposition that you ought to use first.
The best way to show you just what we mean is to agb directory examine a whole slew of different landing pages for various companies and businesses.
Right Signatures is a company that offers “the easiest, fastest way to get documents fill! out and sign! online.” This is the value proposition of the company on its landing page. Its customers are solo professionals, businessmen and businesswomen, corporations and even non-profits.
