Let’s say that you’re driving your car down a busy highway, something with which you’re totally familiar. As you are driving, you are obviously surround! by other motorists who are doing the exact, same thing. The motorists who are in the same lane as you, and therefore going in the same direction as you, are relat! to you, according to the gestalt principle of common fate. They literally share a “common fate” with you because they are going in the same direction.
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Of course, you pay very little attention to this phenomenon because you likely see it every day as you commute. However, in sheer contrast to this, when the opposite of this same-direction phenomenon happens, then we are programm! to instantly pay attention to it. Guess what B2B web design principle this everyday occurrence just hit on? If you said contrast, then you would have been right.
Common Fate Works in Both Directions
The gestalt principle of common fate works by thailand whatsapp number data 5 million both illustrating how your world moves in harmony with it, as well as how your world moves in contrast with it. The traffic example above is a primary case in point.
The almost hypnotic and clear-cut pattern of moving cars on a highway tells us a lot about how to seamlessly blend in with them on roadways all over the country. The contrast to this—cars going in the opposite direction in oncoming lanes—empowers you to notice changes at the drop of a hat.
Still sticking with the above example
et’s say that a car on the road violates the principle of what will personal branding management look like in 6 years? all cars moving together in one direction in the same lane. v Let’s be numbers say that this car changes lanes or merges into the lane from a side street. In such a case, your attention will automatically be stimulat! and allow you to react accordingly.
