In the book! Cialdini researched and outlined six! specific and actionable ways through which sellers and marketers could make it likelier that their prospects would convert and make a purchase. These six ways include reciprocity! commitment! social proof! authority! liking and scarcity. To use these different principles on your B2B site to get buyers to convert! you’ll have to rely in big part on highly effective copywriting.
persuasive-copywriting-Robert-Cialdini
Image Credit
Here’s what you do.
To make your buyers feel like they have to give back to you somehow (reciprocity)! first provide them with really high-quality content on your site. This can be anything from a stellar blog that offers nothing but the most useful tips and tutorials to highly informative white papers.
To transform buyers into being committed to your brand! first get them to commit to something small and free! like signing up for your email newsletter. Needless to spain whatsapp number data 5 million say! to get them to convert in this way! it’ll take persuasive site copy! but the bigger takeaway is that! after they’ve done this microconversion! there will be bigger pressure on them to be consistent by performing other conversions! such as an actual purchase.
To use social proof to persuade buyers to
convert! simply identify various products or services on your site as being the most popular or the hottest with buyers in general. You can award a specific product or service a badge or icon that identifies it as such.
To get buyers to like your company! simply focus on the downside of job huntingtania g linares getting your brand to identify with buyers in a very personable way. The easiest way to do this is by creating a very affable “about us” page that makes your team very relatable to buyers. This is be numbers where site copy that’s accessible and approachable comes into the picture to really help sell your people to buyers.
To get buyers to want to convert with a greater sense of urgency! you have to use the scarcity principle. You can do this very simply by highlighting a product or service that you’ll only offer at a discounted price for a limited time. Again! to effectively communicate this scarcity to buyers! you’ll have to rely on great copy to emphasize this urgency.
The only Cialdini principle for which you really can’t use great site copy is authority. This is because authority involves using an authority figure to help sell your product or service. Think hiring Andre Agassi to help you sell your tennis rackets! for instance.
