However, this concept wonderfully brings us to the next rule within closure, which is that the degree to which it works is inversely proportional to effort that you need to exert to make it work. We just saw this perfectly in the two examples above.
It was very easy to decipher “fido” from the first design, and you were able to make out the word quickly. The success rate is high. In other words: small effort and big results. Now with the “eight” logo, you needed to expend more effort to find a recognizable pattern in that design. For some, it may not have even been obvious that every letter was an eight and that the whole world spelled “eight.” In other words: a bigger effort and a lower chance of spotting the right pattern.
Alright, now we’ve showed you exactly what this principle looks like in action; we’re getting to the good stuff: Gestalt in b2b web design.
Perhaps the most famous logo in
the tech world that uses closure is IBM. Take a singapore whatsapp number data 5 million moment to look at the company’s logo. This is a premier example of closure…can you tell exactly why?
b2b_web_design_principles_ibm
IBM’s logo is really just a group of horizontal lines that are arranged in a complicated formation. Our brains want to make sense of it, so we naturally and logically interpret is as IBM instead of s random group of horizontal lines.
IBM’s logo is a great example of what a highly
skilled designer can come up with. Through the twitter has a very powerful gamification use of this gestalt principle, the company’s designers were able to create a timeless canada cell numbers logo that is now instantly recognizable as a global brand. By having a B2B web designer who can put a lot of thought into crafting your B2B site’s brand image, you, too, can benefit from having an indelible logo as the face of your company.
Another equally powerful and immediately striking example of the closure principle is the Electronic Arts logo. This huge and worldwide video game company logo is the epitome of another company that’s managed to use gestalt design in a logo that is famous well beyond the video game world.
