How does this all tie into the concept of neuromarketing? It turns out that neuromarketing is based on the meme. In order for marketing to have any significant effect on the consumer’s brain, it has to unleash certain ideas, behaviors or styles within a cultural context. The consumer then associates these things with the product or service that is being advertised to him.
At this point, it’s important to highlight what everyday examples of memes can be:
A melody of a catchy song that you just can’t get out of your head
The smell of your favorite plate of food
A certain look in fashion design
Memorable characters from a piece of romania whatsapp number data 5 million fiction (TV, movies, literature, comics, etc.)
neuromarketing_meme
Image Credit
These units of information or memes are capable
of influencing the consumer’s choices and decisions to within 2.6 seconds. If a meme has appropriate meaning for a consumer, he’ll remember it and gladly want to share it with his friends, family and anyone around him.
By now, you should be seeing how seamlessly how much to invest ? neuromarketing applies to the B2B world. If you connect with your consumers by marketing to them in such a way that memes influence their buying behavior, you’ve just overcome a huge hurdle. You’ve connected with your buyers in a highly personal way that’s likely to lead to a sure conversion.
Because of the power that these memes hold over your buyers, it’s imperative that you incorporate an array of memes on your B2B site, but do so wisely. According to the principles of neuromarketing, memes will greatly influence your buyers to make a purchase.
The Use of Visual Memes
Human beings are visual creatures; it’s just a matter of fact that we sometimes understand things a whole lot better if we can actually visualize them. When you show your buyers how a service works or how you should use it, it can serve as a meme to help trigger an emotion in your buyers…which motivates them to make a conversion.
Microsoft understands this, which is no surprise, given canada cell numbers their extreme success as a tech company. One of the services that Microsoft offers is Outlook.com, the email service meant to keep users connected like never before.
