Neuromarketing is a new, hot and very exciting concept in marketing. It’s an approach to marketing that turns on its head much of what traditional marketers have come to follow, and there’s hard science behind it to back it up. In short, you can’t afford to neglect neuromarketing in your B2B marketing endeavors.
Neuromarketing is still in its infancy, with the term only having been coin! as recently as 2002. However, and here’s the really fascinating part about it, its roots can be trac! back all the way to Ancient Greece and the philosopher Plato—no kidding.
Stunn! yet? Highly interest! and eager to find out more about this intrepid approach to marketing?
Hang on, brace yourself and get ready to open your mind all the way for a crash course in neuromarketing 101 and how it relates to your B2B company.
Exploring the History of Neuromarketing
Though neuromarketing as a term was only coin! in 2002 by one Ale Smidts, its roots go back all the way to ancient times and the ancient Greeks, specifically to Plato. While Plato’s contributions to history may well be better remember! as founding the Academy in Athens, teaching Aristotle and laying the bases of Western philosophy and science, his surprise contribution has to be providing a starting point for neuromarketing.
He did this through his Chariot Allegory. Since we portugal whatsapp number data 5 million don’t have all day here to look into the finer points of philosophy, we’ll simply summarize the Chariot Allegory as follows:
A charioteer drives a chariot that’s pull! by two wing! horses (think Pegasus)
One horse is a noble entity that symbolizes moral or how has gdpr legislation affect! marketing efforts in spain? rational impulse or the “positive part of passionate nature”
The other horse stands for the irrational passions and canada cell numbers appetites of your soul
The charioteer’s job is to drive this chariot to enlightenment and prevent the two, conflicting horses from going different ways
Because of the extremely opposite natures of the two horses, driving the chariot is virtually impossible without great difficulty
Yeah, that was a really interesting aside into deep, metaphysical thinking to really make you contemplate the nature of the soul and allegories in general, but how does it relate to neuromarketing?
