Mistake #6: You Don’t Even Have a Call to Action
It may surprise you to discover that some B2B sites don’t even include a clear call to action—the star and main point of any good landing page—on their homepages.
This sad but true fact was confirmed in Online Marketing Coach’s 2013 Small Business B2B Call to Action Study. It turns out that 70% of all small business’ B2B sites fail to present a clear call to action on their homepages. Talk about helping to sink your own conversion rates.
Your call to action is what will move your buyers
to act on the goal of your page, whether that’s signing up for an email newsletter or actually making the most significant conversion of purchasing your product or service.
That’s why neglecting the inclusion of such a vital button is self-destructive.
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Your Page Titles Don’t Help Your SEO
The page titles on your B2B site are the primary tools kanban – a simple history of inventory management that you have to attract new buyers from search listings, as well as to aid your existing users in finding the pages they require.
b2b web design page titles
Your page title can be found in the HTML <title> tag; most of the time. It’s used as the clickable headline for any listings on search engine result pages. Page titles are even used as the default name when users bookmark pages on your site.
To help your search engine visibility as far as titles are concerned, start with the homepage. Ideally, you want to start with your company name and then follow that with a short description of your B2B site. You can also switch around the order, just as long as you have both important elements in your page title.
