After you’ve Prime Day graphic
calendar, read on to learn more about the steps you need to take to ensure a smooth Prime Day in 2024.
1. Check Your Inventory Levels After you’ve
We say it every year and we will say it again: Don’t stock out!
Stocking out means missed opportunities to generate revenue. When a product is out of stock, potential customers may turn to competitors, resulting in lost sales and revenue. Also, if you frequently stock out, you risk losing the buy box to competitors who have products available. This can significantly reduce visibility and sales for your products.
Selling consistently and maintaining inventory levels positively impacts your Amazon SEO standing. The more you sell, the better your product ranks in search results, leading to increased visibility and potential sales. A successful Prime Day deal, for example, could boost your rankings on the Amazon SERPs for the rest of the year. But if you stock out, you’d be leaving those potential ranking gains on the table.
This Prime Day, make sure you have enough inventory for your promoted products and best sellers. You can generally expect Black Friday and Cyber Monday numbers to fall in line with Prime Day’s, so if you have data from those sales events, use it to determine your inventory strategy for Prime Day. Know that there’s a balance between keeping enough inventory in stock to meet demand and overstocking. And if you’re not sure exactly where belarus email list 135858 contact leads that line is, Amazon’s Inventory Performance Index can provide some clarity.
“Understand what your
historical performance is for previous Prime Days. If you notice that you’re not the best player in a certain category [from previous experience] that’s a good indication you should look into a different category to perform. If you don’t have historical performance, then be ready to be competitive. Increase your keyword bids, increase your campaign budgets. be numbers Just make sure you are ready.”
Ben Gemkow Team Strategist, Marketplaces at Tinuiti
2. Analyze Your Historical Performance
