Add a loyalty program based on your business goals, your industry, and what you ultimately want to offer your customers. All these questions can help craft a retention strategy and whether or not to add a loyalty program.

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If you can get customers to return for a repeat purchase and increase their average order value (AOV) each time they return, you can lock in customers who will spend with you and pledge their brand loyalty.

The way you build brand loyalty is by offering a great product and building a community by acquiring customers who will offer repeat purchases. Loyalty insights based on our data at Smile.io, reveal that on average, the top 10% of customers spend 2 times more per order than the lower 90%, and the top 1% of customers spend 2.5 times more than the lower 99%.

The Complete Guide on Omnichannel

Omnichannel commerce is selling products across multiple channels, online and offline. Learn how to enable this in different ecommerce platforms: Shopify POS, BigCommerce POS, and Wix POS.

The Smile.io BlogGabrielle Policella

Wix loyalty program examples
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