I come from the paper world! from the offline world. From a time when demonstrating the effectiveness of.
A marketing campaign was complicated What scares . From a time when segmentation was light years ahead of the possibilities offered today. From a time when corporate websites offered static information as a showcase! WordPress didn’t exist! and the concept of a “social network” hadn’t even been developed. From a time when the main graphic design tool was the typometer. I’ll tell you no more.
What was What scares the main reason
María Lázaro is a marketing! business! and brand development professional with over twenty years of experience. Between 1998 and 2008! she worked at Reporter-MRM Worldwide (a digital and relationship marketing agency of the McCann Group) as an account director for clients such as oman phone number library Iberdrola! Prosegur! BBVA! Coca-Cola Spain! PwC! Leroy Merlin! UNICEF! and Correos. From 2009 to 2016! she was head of the Marketing Department at ICEX España Exportación e Inversiones! an organization specializing in the internationalization to exist or not to exist? of Spanish companies and attracting foreign investment. Since 2017! she has been Director of Corporate Development at the Elcano Royal Institute!
The more she has yet to learn
She holds a degree in Journalism from the Complutense University of Madrid! a Master’s degree in Economic and Corporate Information czechia businesses directory from the same university! and a Master’s degree in Corporate and Institutional Communication 2.0 from the University of Alcalá. She also studied European Communities at the Diplomatic School of Madrid and the Strategic Management and Social Leadership Program at IESE.
He also collaborates as a lecturer at various universities and postgraduate courses ! at the Complutense University of Madrid! UNED and Madrid School of Marketing! among others.
Among other projects! he has directed the La2 program “Connect with the Market” on RTVE and has collaborated on “Emprende” on Canal 24 Horas and the radio program “Trapped in the Networks” on Onda CRO. He is also a speaker at forums and conferences .
