There are few companies that manage to not only stand out at a specific moment! as is the case of Hawkers! but others! such as PcComponentes Which companies ! or other recent arrivals such as Fini! have managed to climb positions in Twitter’s TTs almost daily through contests or raffles! and to be talked about without investing in paid advertising (RTB! SEM! Display! Social Ads…)
But threads are here to stay on Twitter.
Threads for storytelling
But let’s get back to the threads! the main content of this article! the introducer and the one who popularized the threads in Spain ! and who can be considered the most recognized author of threads is Manual Bartual! who in the summer of 2017! managed for a few days to get thousands of tweeters wondering what was happening to him during his beach vacation.
The thread died due to the volume of responses it received! but you can read the full story here. https://t.co/JJW9bikb19
— Manuel Bartual (@ManuelBartual) August 4! 2019
After its success Which companies many tweeters tried
unsuccessfully! to repeat this phenomenon ! but it was fruitless! since the originality and naivety of the ignorance of Twitter users were lost! as we followed Manuel’s story hong kong phone number library hour after hour for several days! without losing sight of our timelines.
Twitter threads! the new narrative
It wasn’t until January 13! 2018 that the phenomenon was repeated again with a thread! in this case! Luis Herreras! known as @yuiso ! who managed to stand out for several the training program is days thanks to his personal story! telling his experience after his iPhone was stolen on New Year’s Eve and discovering he was in Morocco! Luis’s real story managed to provide credibility ! and many people felt identified with this story! even TV echoed the phenomenon.
But in the summer of 2019
it happened again! and in this case! the author is! to say the least! curious: the creator of series like Velvet and Grand Hotel! Ramón Campos! who managed to keep be numbers thousands of Twitter users in suspense with his thread about a ring found with the inscription ALWAYS! about the latest developments in his story! in which creators of other Spanish series and famous actors are involved. Ramón’s thread ended overnight! after giving details of the entire creation process of his story and how he had involved actors and creators of other series. Without a doubt! it was a story we weren’t expecting! much less from him.
