After you’ve decided on the style of the video salesletter (ie: talking head iran telegram data vs live-action sequence vs animation) consider the following six structural guidelines for success:Hit the viewer with a relatable problem If you don’t already have a deep understanding of your target market and the problems they face, you should do this first. Once you know this, the best strategy is to lead with the problem. Speak to your target market and use the language and lingo that they use. Your VSL won’t be relatable if the viewer doesn’t understand the problem you solve. Introduce the solutio Explain the solution, why it works and how it will solve the problem.
Write the VSL script
To create your script simply open Word or Google Docs and create a 2 column layout. to view the full report and learn more, click here In the first column will be what we see on screen and in the second column will be the dialog (what the subject or voice over artist says). If you’re creating a “talking head” video you won’t need to write much in the first column! But if you’re creating a VSL utilizing one of the other styles, you’ll need both columns equally. Make sure each new paragraph or scene is in a separate row. See the example below of the video script we used to create the SEOptimer video: When you create your video, be mindful of how you intend to use the video as that may affect the aspect ratio.
Produce the video
When you create your video, be mindful of how you intend to use the video phone number list from lob directory as that may affect the aspect ratio, duration or the way you export the video. For example, if the video is destined for a landing page on your website or YouTube you’ll be exporting to a standard 16:9 widescreen format. But if the video is destined for social media like Facebook, it may be better to export to square (1:1 aspect ratio). Or for Stories or IGTV you’ll need portrait (9:16). On channels like Twitter, either 16:9 or 1:1 will work but be mindful of the 140 second time limit. Clearly, on social media, flexibility is key! Also, videos autoplay in mute on social media news feeds, so you’ll need to “burn in” the subtitles so they are part of the video.
