After you’ve decided on the style of the video salesletter (ie: talking head germany telegram data vs live-action sequence vs animation) consider the following six structural guidelines for success: Hit the viewer with a relatable problem If you don’t already have a deep understanding of your target market and the problems they face, you should do this first. Once you know this, the best strategy is to lead with the problem. Speak to your target market and use the language and lingo that they use. Your VSL won’t be relatable if the viewer doesn’t understand the problem you solve. Introduce the solutio Explain the solution, Focus less on features and more on the end-user benefits.
Write the VSL script
To create your script simply open Word or Google Docs and create a 2 it was a labor of love column layout. In the first column will be what we see on screen and in the second column will be the dialog (what the subject or voice over artist says). If you’re creating a “talking head” video you won’t need to write much in the first column! But if you’re creating a VSL utilizing one of the other styles, you’ll need both columns equally. Make sure each new paragraph or scene is in a separate row. See the example below of the video script we used to create the SEOptimer videoWhen you create your video, be mindful of how you intend to use the video as that may affect the aspect ratio, duration or the way you export the video. For example.
Create a landing page
The common approach is to embed your VSL into a landing page with a phone number list from lob directory compelling headline and call to action underneath the video. Tools like Click Funnels provide simple templates to implement effective VSL pages. Once your landing page is live, you’ll need to promote it to warm prospects. For a lot of businesses, email is an effective way to reach this type of audience. Perhaps they are newsletter subscribers, leads or churned customers. Whatever the case, email enables you to add personalization to the subject line and email body. This is a big advantage when trying to disrupt the 3-second email scan as we saw at the top of this article.
